Wednesday, July 31, 2013
Manchester United Football Club | Man Utd Football Team | Man United FC | Manchester United News | Manchester United News Now | Manchester United Latest News | Latest Manchester United News | Manchester United Signs deal Partner With PepsiCo | PepsiCo became Manchester United's sponsorship | Man Utd Sponsorship | Official Soft Drinks Partner of Manchester United | Man Utd sign two-year sponsorship deal with PepsiCo | Season 2013-2014
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| PepsiCo Signs deal With Manchester United |
Manchester United Sponsorship | Official Soft Drinks Partner of Man United | multi-year regional sponsorship agreement in Asia-Pacific | Football sport in South East Asia | 2013-2014
Manchester United and PepsiCo announced a multi-year regional sponsorship agreement in Asia-Pacific. Under terms of the agreement, PepsiCo will become the Official Soft Drinks Partner of Manchester United in Thailand, Malaysia, Singapore, Myanmar, Cambodia, Laos and Brunei.
PepsiCo will hold exclusive rights to use Manchester United branding on its products and point of sale materials within these markets. Manchester United enjoys a combined fan base of more than 38 million consumers in these seven countries. Connecting this fan base to PepsiCo’s strong portfolio of brands is expected to unlock new growth opportunities and further increase the reach and popularity of the Manchester United and Pepsi brands in the region.
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| PepsiCo Soft Drinks Partner with Man Utd |
Pepsi has a long and successful heritage in football marketing, leveraging it as a platform to connect with consumers in relevant and engaging ways. Football is the number one sport in South East Asia and Manchester United, the number one club, has a strong ‘home’ in this region.
Throughout Manchester United’s 135 year heritage it has grown to become the most recognisable and biggest sports brand in the world, winning 61 trophies and boasting a global fan base of 659 million followers.
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